Snapchat Sees Surge in New Installs and User Growth Despite Redesign Outcry

E'er since Snapchat rolled out its new design, there'southward been a lot of fuss about it on the media. A lot of people seem to exist upset about the redesign, including Kylie Jenner. She also went on a Twitter rant well-nigh it, which was said to be the reason behind Snap's Wall Street breakdown.

But despite all the alarming headlines which y'all may have been reading, information technology appears that Snapchat actually has seen a surge in download figures off late. According to data provided by Sensor Belfry, Snapchat downloads in the US actually went upwards by a significant amount in the days following the release of the redesigned app. "New installs of the app increased a minimum of 41 percent over the aforementioned day a week before on Saturday, February 10, and as much every bit 76 percent on Wednesday, February 7," the written report said.

Believe it or not, the boilerplate growth of outset-fourth dimension installs was 55-per centum when comparing the week before and after the redesigned version'due south Usa rollout. It is expected that this surge in interest could help Snapchat put upwardly good numbers in their earnings report.

Furthermore, a report from App Annie shows that Snapchat went from being No. seven on the US App Store charts to No. 2 a day subsequently the redesign rollout. And despite Jenner's tweet, Snapchat managed to acme the charts the following week.

Talking most the numbers on Android, SimilarWeb plant that Snapchat maintained a solid 25-pct install rate on all U.S. Android devices through the whole fiasco. At this indicate, it's not entirely clear if Snapchat has been buying app install ads to boost the numbers. However, it is also possible that people are trying Snapchat but out of curiosity. Whatever it is, Snapchat has managed to remain at the middle of the conversation.

Although people are raging near Snapchat's new design, the CEO Evan Spiegel withal believes that the redesign is working exactly as planned. According to him, the new design has been pretty helpful for brands. In fact, he says that the new blueprint is here to separate your friends from brands and publishers. This is what he had to say about the new redesign at the Goldman Sachs Technology Briefing:

Fifty-fifty some of the complaints nosotros're seeing reinforce the philosophy. And so for instance, one of the complaints we got was, 'Wow, I used to feel like this glory was my friend and now they don't experience like my friend anymore.' And we're like, 'Exactly. They're not your friend!' … And so for us, even some of the frustrations nosotros're seeing really validate those changes.

In all fairness, Snapchat's idea to modify the app pattern to evidence more from your friends than from celebrities such as Jenner isn't a bad idea. In fact, Facebook also changed its news feed to achieve the same goal.

So, is the new pattern affecting Snapchat'due south reputation? Perhaps. Will Snapchat revert dorsum to the old pattern? Of grade not. As the CEO pointed out, the new pattern is hither to stay. And if the numbers remain unaffected, then the design is something that people will have to get used to over fourth dimension.

Source: https://beebom.com/snapchat-continues-to-witness-growth-despite-the-redesign-outrage/

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